Skywatch is more than just a watch. Its a culture. Its where Swiss precision and Southern California lifestyle intersect. Skywatch was inspired by vintage dive watches, iconic luxury sports cars, and clean, cool, minimalist design. The Skywatch timepiece line is Swiss made from Ronda Swiss made movements, Italian sailcloth straps and Super LumiNova photo luminescent graphics. The Skywatch collection is exclusive from a marketing and distribution perspective, yet attainable. A watch thats a status symbol and is high quality, yet doesnt take itself too seriously. A watch with a good personality.